enRICHed: Volume 31

Thawing Out

Waiting for the subway on Friday night, I heard a sound fill the station. Usually, this isn’t a good thing - it’s someone playing loud beats and rapping poorly over them, or preaching about Dooms Day. But Friday, someone had plugged in their violin and was doing an instrumental version of “A Thousand Years” by Christina Perri. It was one of those moments where strangers started to look at each other and smile. Someone next to me started humming, multiple people took out their Airpods. It was a reminder of what happens when New York is thawing out from winter. Our moods are elevated, we’re more willing to accept something a little out of the ordinary, something that might have bothered us in the depths of January’s chill. I thought it was a nice reminder for the BFF’s as we enter spring at full force, wherever you are reading from. Keep your ears open, your eyes up, and be open to something new. You never know what’s going to make you smile today!

Happy Sunday Y’all!

A few administrative reminders below:

  • HYCUpronounced ‘haiku’: how the news impacts you and your wallet, aka How You Can Use

  • Spilling the Prosperitea 🫖 : our hot tips for you on all things money. Think discount codes, hacks, non-boring finance articles, sales, etc. 

Now that you’re up to speed, let’s get you enRICHed.


Apple’s New Savings Account

  • Apple announced that they will offer a new high yield savings account, with a 4.15% annual yield.

  • Apple is partnering with Goldman Sachs on this initiative. You must have the Apple Card in order to sign up for the savings account, which you can access through the Apple Wallet app. The savings account is also a way to grow unused Daily Cash, which results from using Apple’s cash back rewards program.

  • The account has no fees, or minimum deposit, making it very accessible to the general population.

  • HYCU; the annual percentage yield for savings accounts is ~0.4%, so this new Apple product is obviously enticing. But, the biggest play for Apple here is loyalty - they are expanding their ecosystem beyond tech products like the iPad and iPhone, and if you buy into the new financial world they are creating, it significantly increases the difficulty of you leaving Apple for someone like Google or Samsung.


Fox News Settles Up


AI Music


Bud Light’s Swag Bag Debacle

  • Social media influencers are known for showing off gifts from brands on their platforms. It’s one of the known ways they make money - but Bud Light could not have known the impact of sending Dylan Mulvaney a swag bag of her own.

  • In celebration of 1 year being out as trans, Bud Light sent Dylan a care package which she opened on her Instagram. 5,600 articles were written in response, receiving 6 million engagements online - everyone had an opinion.

  • Two sides emerged: in trying to become a brand that promotes inclusivity, part of their base felt alienated. While in 2022 among all of Anheuser-Busch’s political contributions, candidates and the NRCC, so some are questioning the depth of this partnership with Mulvaney and whether or not it was performative.

  • HYCU; in the week following the controversy, Bud Light’s parent company traded down 5%, the equivalent to a 6 billion dollar loss in market value (though the stock is still up YTD). The story shows the difficulties brands face in attempting to change their identity, and the impact that this type of uncontrollable online activity can have on shareholders.


The Fast Fashion Replacement Cycle

  • Do you find yourself shopping in your mom or grandma’s closets, because your clothes only seem to last one season? You’re not alone.

  • Fast fashion brands, more than ever, prioritize quantity and profit over the durability and longevity of the clothes they produce. This means of production has resulted in poor quality outputs ending up in your dresser drawers.

  • The trend cycles we are seeing in the era of Instagram and TikTok are rapid, with the term “micro-trend” being highlighted often on fashion blogs and online magazines. This culture of disposable, wear-once-for-the-photo outfits is contributing massively to waste and pollution.

  • HYCU; while you think that buying 5 new workout sets from Amazon is a great deal, buying 1 set from a company that prioritizes quality and durability will save you money in the long term. When shopping, look for good quality materials, sturdy hardware, and clean hems. As Slone writes in the Harpers Bazaar article, “by educating ourselves about what good-quality clothing should be, we’re less likely to play the fool.”

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